Award-Winning Challenge Island and Albuquerque Franchisee Jamie Trujillo, found an outside-the-box way to serve New Mexico’s poorest children. While the national poverty rate is 13%, the poverty rate of children in New Mexico is close to 30%. The unique demographics and needs of Jamie’s market required us to bend like a palm tree in order to maximize her ability to bring the infinite benefits of Challenge Island to the children of Albuquerque. The solution was turning Jamie’s franchisee into a nonprofit. In their December 2022 issue, Entrepreneur Magazine, features this beautiful story. Read the story here!